In the fast-moving beverage industry, few challenges are as critical as ensuring on-shelf availability (OSA). Every time a shopper reaches for a product that isn’t there, the impact ripples across the business, resulting in lost sales, increased brand switching, diminished customer loyalty, and even strained relationships with retailers. Beverage brands operate in a category where impulse and loyalty meet head-on, making every out-of-stock moment a direct threat to both revenue and reputation.
Scaling OSA performance across thousands of stores and multiple markets is no easy feat. From tracking real-time shelf conditions to managing retailer collaboration, the complexity often leads to inefficiencies that compromise growth. In this blog, we’ll explore seven proven strategies that empower beverage companies to achieve consistent shelf availability at scale.
